Core Web Vitals
Review Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS) and Interaction to Next Paint (INP) alongside the wider page experience.
WEBSITE PERFORMANCE
Improve the speed and responsiveness people experience.
Performance work starts with measurement, then focuses effort on the assets and technical constraints that are actually slowing the website down.
WHAT I REVIEW
Technical work with visible measures.
Images and assets
Reduce unnecessary image weight, improve formats and loading behavior, and remove or defer assets that do not help the first view.
Delivery and scripts
Consider caching, CDN configuration, script execution, third-party code and hosting or server constraints.
Mobile performance receives particular attention because constrained networks and devices expose problems that a desktop connection can hide. The goal is measurable improvement and a more dependable experience, not an unsupported promise of a particular ranking or conversion result.
Performance can be part of a new custom website, a redesign or ongoing maintenance.
MAKE THE BOTTLENECK VISIBLE